Concept and Format


A group of famous US and European journalists travels to California - we did 3 editions in Israel - for 1 week to meet 10 to 12 companies often at their HQ. Sessions last 2 hours with interactive presentation, (video) interview, lab. visit, user testimonial and demo. These sessions could be seen finally as very efficient, straightforward, exclusive and dedicated on-site press conferences. Optionally, the company can book a dinner with the group.

3 categories exist based on the status and profile of the company: startup, private or public.

Based on these visits, the press group publishes content such as articles on online or print magazines, videos, blogs and produce tons of tweets during the meeting.

Topics and Results


Several subjects are covered during a tour covering the technology innovation and its impact on business, IT, economy and green philosophy in the Enterprise. Started with IT Infrastructure, topics are now divided in 3 categories: Business and IT Applications, IT Infrastructure and Artificial Intelligence, Machine Learning and Big Data edition.

The IT Press Tour has generated more than 11900 media coverages in total following the recent 34th edition. It could be online or print articles, blog posts or video interviews.

Each company can expect a large number of press articles strongly supported by the statistics based on 34 editions organized so far. Each company can follow press coverage with its own private dashboard to access all articles, blog posts, content from print magazines and videos. 

"The IT Press Tour has produced for Hedvig a great forum to exchange insights and ideas with the European Press. We are participating again this year to boost even more our market visibility and continued market recognition and momentum"

Avinash Lakshman
CEO and Founder

"The tour concept is optimal, both from a content perspective and an agenda perspective. It allows us to discover new technology companies and to talk to people we usually don't meet in a very efficient manner. It is probably the best event in its category today, at least for us from the high tech press"

Christophe Bardy,
LeMagIT - TechTarget France