Concept and Format
A group of famous US and European journalists travels to California, Colorado or other US places - we did 6 editions in Israel - for 1 week to meet approximately 10 companies often at their HQ. We also launched European editions with a different format. Sessions last maximum 2 hours with interactive presentation, (video) interview, lab. visit, user testimonial and demo. These sessions could be seen finally as very efficient, straightforward, exclusive and dedicated on-site press conferences. Optionally, the company can book a dinner with the group.
3 categories exist based on the status and profile of the company: startup, private or public/large funding.
Based on these visits and sessions, the press group publishes content such as articles on online or print magazines, videos, blogs and produce tons of tweets during and after the meeting.
Topics and Results
Several subjects are covered during a tour covering the technology innovation and its impact on business, IT, economy and green philosophy in the Enterprise. Started with IT Infrastructure, topics are now divided in 4 categories: Business and IT Applications, IT Infrastructure, Data Management and Storage, Cyber Security and Resilience and Artificial Intelligence, Machine Learning and Big Data edition.
The IT Press Tour has generated more than 27k media coverages in total following the recent 65th edition. It could be online or print articles, blog posts or video interviews.
Each company can expect a large number of press articles strongly supported by the statistics based on 65 editions organized so far. Each company can follow press coverage with its own private dashboard to access all articles, blog posts, content from print magazines and videos.
Neil Hughes - Tech Talk Podcast - UK
The IT Press Tour team with Jonathan Ross, founder and CEO of Groq, during the 53rd edition in January 2024 in Silicon Valley, CA
“The IT Press Tour gives us a platform to address the biggest challenge facing IT teams right now: finding a real alternative to VMware. Many options reduce licensing costs but leave infrastructure fragmented and harder to run. VergeOS was designed to solve that problem by unifying compute, storage, networking, and data protection into a single operating system. This gives organizations a practical VMware exit that preserves automation, reduces operational effort, and extends the life of existing infrastructure.”
George Crump
CMO
VergeIO
"At ewigbyte, we're creating a new class of cold-data infrastructure - storage engineered to endure for millennia, immune to technological obsolescence, environmental decay, and modern attack surfaces. Our glass-based medium is intrinsically stable, tamper-resistant, climate-proof and consumes no energy once written. It offers the durability of an archive, the integrity of a vault, and the sustainability the digital world desperately needs - using only pure, non-toxic glass that enables full participation in a circular economy. This is how we secure the world's most valuable knowledge, permanently. We are thrilled to join The IT Press Tour for the first time. It's a rare forum where deep-tech storage innovation meets a truly expert global press audience, and Philippe Nicolas has built an environment where groundbreaking ideas actually get understood. We're excited to share what we're building."
Dr. Steffen Klewitz
Founder and CEO
Ewigbyte
