CONCEPT, FORMAT, TOPICS & RESULTS
Concept and Format
A group of famous US and European journalists travels to California - we did 3 editions in Israel - for 1 week to meet 10 to 12 companies often at their HQ. Sessions last 2 hours with interactive presentation, (video) interview, lab. visit, user testimonial and demo. These sessions could be seen finally as very efficient, straightforward, exclusive and dedicated on-site press conferences. Optionally, the company can book a dinner with the group.
3 categories exist based on the status and profile of the company: startup, private or public/large funding.
Based on these visits and sessions, the press group publishes content such as articles on online or print magazines, videos, blogs and produce tons of tweets during and after the meeting.
Topics and Results
Several subjects are covered during a tour covering the technology innovation and its impact on business, IT, economy and green philosophy in the Enterprise. Started with IT Infrastructure, topics are now divided in 3 categories: Business and IT Applications, IT Infrastructure and Artificial Intelligence, Machine Learning and Big Data edition.
The IT Press Tour has generated more than 14600 media coverages in total following the recent 37th edition. It could be online or print articles, blog posts or video interviews.
Each company can expect a large number of press articles strongly supported by the statistics based on 37 editions organized so far. Each company can follow press coverage with its own private dashboard to access all articles, blog posts, content from print magazines and videos.
"Modern AI, machine learning, and high velocity analytics workloads are becoming more prevalent in the enterprise, but they require a modern file system that can deliver data to the data-hungry applications where and when they need it. We have seen quick customer adoption for our flagship product, Matrix, that delivers HPC-class storage with cloud scale economics for these use cases, and thus opened two offices in EMEA earlier this year to satisfy customer demand. We are excited to be included in the IT Press Tour, it is the best way for our leadership team to reach a strong group of storage professionals and influencers in one place."
Co-founder and CEO
"The tour concept is optimal, both from a content perspective and an agenda perspective. It allows us to discover new technology companies and to talk to people we usually don't meet in a very efficient manner. It is probably the best event in its category today, at least for us from the high tech press"
LeMagIT - TechTarget France