top of page


Software-Defined Infrastructure at the heart of The 23rd IT Press Tour


Aptare, Avere Systems, Big Switch Networks, Coraid, Datrium, E8 Storage, Komprise, NetApp, Primary Data, ProphetStor and StrongBox Data to join European Press in June 2017


San Francisco, Calif. - May 25, 2017 - The IT Press Tour (, a leading media event launched in June 2010, today announced participating companies for the 23rd edition scheduled the week of 19th of June in Silicon Valley. Eleven innovative, pioneer and leading companies will be visited by a group of top European journalists (by alpha order): Aptare, Avere Systems, Big Switch Networks, Coraid, Datrium, E8 Storage, Komprise, NetApp, Primary Data, ProphetStor Data Services and StrongBox Data.

"This next edition will be amazing with several leaders and innovators in the hot Software-Defined Networks, Storage and Data Management market segments. Some companies are back and others are new in the program," said Philippe Nicolas, creator of The IT Press Tour.


“We’re glad to celebrate the 25 years of NetApp with several executives and founders of the storage giant, it will be memorable for all of us,” added Philippe Nicolas.


“And finally, The IT Press Tour metrics speak for themselves: 6700+ articles, 167 companies, 248 sessions, 500+ CxO met and 23 editions, that’s illustrated perfectly the impact of the tour since we launched it.” concluded Philippe Nicolas.


Quotes from participant companies*:


  • Aptare – Rick Clark, CEO and Founder
    “APTARE is excited to participate in the IT Press Tour to meet top European journalists at our headquarters in Campbell, California. We look forward to exchanging market insights and showing how APTARE’s Analytics Console gives organizations centralized control over diverse, global IT infrastructures—to mitigate risk, plan and optimize capacity, meet compliance and corporate SLAs, and significantly reduce costs.”

  • Big Switch Networks – Gregg Holzrichter, CMO
    "Big Switch looks forward to welcoming IT Press Tour and the opportunity to introduce new delegates to our company and update returning delegates on innovations to our products and company growth since we last participated in ITPT in 2015. ITPT provides us with an opportunity for a lively and dynamic conversation with leading media in the IT space and offers us an opportunity to be introduced to new audiences across EMEA. Big Switch expanded into EMEA region last fall and early market reception has been well-received, EMEA region counts for nearly 10% of our customer base and has contributed to Big Switch's more than 150% YoY growth."

  • Coraid – Brantley Coile, Founder & CEO
    "The IT Press Tour enables us to extend market awareness in EMEA as we are building on our success in the US with customers and partners and scaling our operations globally. The IT Press Tour provides us an excellent platform to share with leading European IT journalists why customers are excited about our industry-first analytics-driven data management solution that eliminates the cost, complexity and invasiveness of prior approaches.”

  • Datrium – Craig Nunes, Vice President of Marketing
    “We are very excited to host the IT Press Tour for the second year in a row. This event turns weeks of organizing and traveling to meet European top journalists into a high impact 2-hour briefing that comes right to our Silicon Valley headquarters. ​The awareness generated is invaluable as Datrium continues to introduce​​ new products in rapid succession​ and ​quickly scale customer and channel partner adoption ​of Open Convergence."

  • E8 Storage – Zivan Ori, CEO & Co-founder
    "Our 2016 participation in IT Press Tour helped set the stage for early market traction for our shared NVMe flash storage solution. After going into production with top-tier Wall street firms, now Fortune-500 companies from financial, retail and other vertical industries are showing a growing interest in E8 Storage's solutions for their real-time analytics and Big Data analytics environments. As we head to IT Press Tour 2017, we look forward to sharing the tremendous progress the company has made in the last 12 months.”


  • Komprise – Krishna Subramanian, President & COO
    “The IT Press Tour enables us to extend market awareness in EMEA as we are building on our success in the US with customers and partners and scaling our operations globally. The IT Press Tour provides us an excellent platform to share with leading European IT journalists why customers are excited about our industry-first analytics-driven data management solution that eliminates the cost, complexity and invasiveness of prior approaches.”


  • NetApp – Kris Newton, Vice President Corporate Communications & Investor Relations
    “In a world where technology is changing our everyday lives, digital transformation is topping the strategic agenda of most organizations. NetApp is empowering our customers to achieve their transformation goals by simplifying and integrating data management across cloud and on-premises environments. The IT Press Tour is an excellent opportunity for European journalists to meet with top NetApp executives for updates on the business and in depth discussions on the latest trends our customers face.”


  • Primary Data – Douglas Fallstrom, Vice President of Product management
    "The journalists who join the IT Press Tour bring deep industry experience and perspective on European and global IT trends. We look forward to welcoming the Tour to our headquarters to discuss how enterprises can overcome the biggest challenges they face in data management today.”

  • ProphetStor – Eric Chen, Founder & CEO
    "The European IT Press Tour is a great opportunity for us to kick-start our European presence and introduce the next generation Rest API-driven Software Defined Storage and intelligent data analytics solutions. With a newly formed team of EMEA storage software veterans, we are excited to bring to the enterprise and cloud services data centers best of breed solutions to meet today's Cloud Computing and Big Data challenges.”


  • StrongBox Data – Floyd Christofferson, SVP Products
    "Waterline Data is well established as a leading smart data catalog vendor. As we expand our business in Europe, the exposure we will gain from the 22nd IT Press Tour will help amplify awareness beyond our current customer base.”



About The IT Press Tour

The IT Press Tour has been created and organized by The Condor Consulting Group, a marketing services and consulting firm based in San Francisco, California. Since 2010, European journalists met worldwide high-tech companies to discuss various IT topics covering markets such as data storage, networking, cloud, big data, business and IT applications, and more. For more information, please visit us at, email us at and follow us on twitter at @ITPressTour; the associated hashtag is #ITPT.



*sponsors in alphabetical order: A10 Networks, Adaptiva, AetherStore, Alteryx, Anaplan, AppDynamics (acquired by Cisco), Aptare, Arcitecta, Arista Networks, Arkeia (acquired by WDC), Atlantis Computing, AtScale, Avere Systems, Backblaze, Backupify (acquired by Datto), Basho, Big Switch Networks, Bitcasa, Blade Network Technologies (acquired by IBM), Box, Branch Metrics, C3DNA, Caringo, Catalogic Software, CDNetworks, Chartio, CloudByte, Cloudera, Cloudian, CloudPhysics, Clustrix, Cohesity, Coho Data, Copiun (acquired by Good Technology), Coraid, CoreOS, Couchbase, Crate.IO, CTera Networks, DataCore, Datadog, Datameer, Datos IO, Datrium, DDN Storage, Delphix, Diablo Technologies, Druva, E8 Storage, Egenera, Elastic (formerly Elasticsearch), eMeter (acquired by Siemens), Emulex (acquired by Avago), Engine Yard, EVault (formerly i365), Exablox (acquired by StorageCraft), ExaGrid, F5 Networks, FalconStor, Firebase (acquired by Google), FlashGrid, FollowAnalytics, FoundationDB (acquired by Apple), Fusion-IO (acquired by SanDisk, itself acquired by WDC), GridGain, Guardtime, Hedvig, High Cloud Security (acquired by HyTrust), Hightail (formerly YouSendIT), Hortonworks, Igneous, Iguazio, Infinidat, Infinio, InfluxData, Isilon (acquired by EMC), Joyent (acquired by Samsung), Jut, Kaminario, Komprise, Librato (acquired by SolarWinds), LiveAction, Lookout Mobile Security, Mangstor, MapR Technologies, MarkLogic, MemoScale, Metadata.IO, Micron, Minio, MuleSoft, NEC, NetApp, Nexenta, NexGen Storage (acquired by Pivot3), Nicira Networks, Nimble Storage, Nimbus Data Systems, Nine Technology (acquired by Imation), NooBaa Storage, Nuage Networks, NuoDB (formerly NimbusDB), ObjectiveFS, Open vStorage, OpenIO, OpenStack, Outpace.IO, Palo Alto Networks, Panzura, Pernix Data (acquired by Nutanix), Phala Data, Platfora (acquired by Workday), Platform9,, Plug and Play Tech Center, Portworx, Primary Data, Proofpoint, ProphetStor, Pure Storage, Quantum, Qubole, RainStor (acquired by Teradata), Reduxio Systems, Riverbed, Rozo Systems, Rubrik, Sanbolic (acquired by Citrix), Scality, SendBird, Sherbit, SimpliVity (acquire by HPE), SolidFire (acquired by NetApp), Solix Technologies, Sonian, Soonr (acquired by Autotask), Spanning Cloud Apps (acquired by EMC), SpringPath, Starboard Storage Systems (acquired by SGI), StorPool, StorSimple (acquired by Microsoft), StrongBox Data, Sumo Logic, Symform (acquired by Quantum), Synata (acquired by Cisco), Sysdig, Tegile Systems, ThoughtSpot, ThousandEyes, Tintri, Trifacta, TwinStrata (acquired by EMC), Ubeeko, Varonis, Versity Software, Violin Memory, Virsto (acquired by VMware), Virtual Instruments, Waterline Data, Weka.IO, WhipTail (acquired by Cisco), Xirrus, Your File System, Zadara Storage, Zerto, Zoho, Zscaler and Zuora.

bottom of page